Ford’s Duster killer has indeed proven to be the golden goose for the carmaker. The EcoSport has been flying off the shelves & according to reports, around 30,000 bookings have already been received. According to one dealer, “The EcoSport offers a great value proposition. It’s available in a price range that covers a variety of vehicles — premium hatches, entry level saloons & budget SUVs. People looking to buy the
Maruti Swift or Dzire are now leaning towards this car.”
Ford launched the
EcoSport on June 26 at a starting price of Rs 5.59 lakh (ex showroom, Delhi) & in a range of variants with three
engine options. It remains to be seen whether the carmaker’s move to recall the diesel version of the
car has an impact on the rocketing sales.
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